Acquisition Marketing Advisor (Leads Generation)

As the Acquisition Marketing Advisor, you will work across a variety of channels and brands to grow lead volumes and quality. The role encompasses paid search, digital display (prospecting and retargeting), online video advertising, and social media advertising activities. Experience in SEO, conversion rate optimisation, and A/B testing will be highly regarded.

You will report to the Digital Marketing Manager, but much of your day-to-day work will be guided primarily by an experienced Digital Paid Media Advisor working alongside you on-site. You will be required to collaborate regularly with the rest of the Digital Marketing team and the broader Marketing Department and must be able to clearly and effectively communicate technical information.

You will be focussed on increasing the volume of quality leads into the business, optimising our online marketing efforts, and reviewing our performance in analytics to drive ongoing spend optimisation. You will work closely with the Digital Paid Media Advisor, the Digital Marketing team and members of the broader Marketing Department.

• Create, maintain and optimise a series of campaigns across a range of channels including paid search, social media, digital display, online video
• Ensure the integrity of analytics data and its capture
• Using Analytics, identify website user experience improvements and conversion optimisation opportunities
• Provide reporting and insights to the business
• Ensure the regulatory compliance of our advertising
• Manage the creation of landing pages for testing purposes
• Creating and maintaining relevant audience groups to target advertising based on our client base
• Support for our eDM campaigns
• Provide clear technical input on Digital Marketing initiatives from a lead generation perspective

• Experience across a range of lead acquisition channels
• Demonstrated ability to improve lead acquisition performance on an ongoing basis
• Experience managing lead acquisition activities with either a significant media budget or for a noteworthy company
• Strong analytical skills, including the ability to produce high-quality reporting, analysis and insights appropriate for all levels of the organisation
• Experience in conversion rate optimisation and A/B testing will be highly regarded.
• Exceptional attention to detail – we operate in a compliance environment where mistakes can have serious ramifications for the firm as a whole
• Strong written and verbal communication skills
• Ability to provide useful input in the creation of eDMs, and their ongoing use to drive enquiries and increase conversion rates
• Experience or knowledge of Google Tag Manager or similar will be highly regarded
• Experience in SEO will be highly regarded
• Excellent time, project and task management skills

We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.

Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.

At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.