Digital Marketing Consultant

The Digital Marketing Consultant is a senior position that supports enrollment growth for the Client. Working closely with the Marketing & Communications Department (MARCOM), this manager is responsible for deploying HubSpot campaigns to generate inbound marketing leads and nurture these leads into new and returning students.

• Use automation platform(s) (eg. Zapier, Workato) to integrate Hubspot with third-party tools (eg. WordPress, Monday.com, AirTable, SONIS Student Information System)
• Develop and implement creative end-to-end digital marketing campaigns, covering email creation and
  acquisitions.
• Create differentiated, target student/customer-based website landing pages.
• Map and own student/customer journeys within HubSpot, creating campaigns and workflows that support them from contact acquisition through student retention
• Manage lead generation and lead nurturing analytics
• Analysis of data to report back on key insights
• Work closely with MARCOM on strategies for student acquisition and retention
• Recommend email marketing best practice with coding design and testing of email campaigns
• Conduct regular competitor analysis and market research

• Communicate effectively, both orally and in writing
• Strong digital marketing background with demonstrable experience in CRM management, ideally HubSpot
• Expertise in integrated digital marketing campaign planning
• Experience in email campaign delivery, set up, and analytics
• Analytical and data driven approach
• Experience in higher education preferred
• Experience with WordPress preferred

We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.

Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.

At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.