A Digital Marketing Coordinator provides support to the marketing team by providing practical advice across strategy, tactics and implementation of effective digital marketing activities across different business units. The Digital Marketing Coordinator must have experience in contemporary digital marketing as well as a keen interest in seeing effective digital marketing activities executed.
Responsibilities
Communicate and assist in implementing technology projects for the advancement of Digital Marketing strategies
Support the release of Email Direct Marketing (EDM) and other online marketing strategies
Ensure online campaign is kept up to date and in line with current promotions
Support strategic decisions based on website analytics and available sales data
Managing all customer communication and electronic direct marketing initiatives. This would involve liaising with authors of content, proof reading, content refinement, briefing designers and developers, testing, sending and reporting
Developing, implementing and advising on best practice customer attraction and retention strategies, including process mapping of the customer inbound journey
Managing EDM database including segmentation, data collection and the development and management of the EDM calendar and EDM delivery
Occasionally developing and drafting copy for different audiences and mediums, including EDMs, blogs, newsletters and white paper.
Developing creative, innovative and unique concepts for digital promotions and competitions and managing production and design
Managing and providing expert advice and guidance on Adwords campaigns including key word research, strategy and reporting
Continuously enhancing SEO activities including auditing, identifying and solving problems
Development of landing pages and call to action strategies
Qualifications
A Degree holder of any course; preferably Marketing (Brand Management/Public Relations)
With at least 3 years of experience in a similar role
Experience in digital creatives: Flash, EDMs, Website and Mobile applications
Proven success in supporting the successful execution of marketing campaigns; experience and understanding of email marketing
Familiarity with website technology and applications; background in Adobe CS6, Flash (Action script 3) and Illustrator, and Wix is an advantage
Prior experience with a content automation system (HubSpot or Act/On preferred)
Experience with Google analytics is a plus
Experience managing EDM campaigns and lists in Campaign Monitor and implementing automation strategies
Experience with management of social media channels
Experience providing advice and insight into best practice digital marketing strategies and tactics
Background in developing copy for blogs, whitepapers and articles involving conducting initial research as required
Knowledge in brand marketing, email marketing, search engine marketing and search engine optimisation
Up-to-date with the latest trends and best practices in online marketing and measurement; strong understanding of current online marketing concepts, strategy and best practice
Excellent verbal and written English communication skills (Excellent public speaking ability)
Must be willing to work in Bonifacio Global City, Taguig City, in an early morning shift
Unlock Global Potential with HGS
We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.
Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.
At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.
