Digital Marketing Coordinator

The Marketing Coordinator provides support to the Marketing Manager by implementing on key day-to-day tasks aimed at customer attraction and retention. The Marketing Coordinator is supported by a high degree of workflow automation using HubSpot CRM.

Content Production/Design:

• Coordinate regular content contribution from internal subject matter experts
• Own content production process from author to publishing including contributors, content refinement, creating design elements, seeking approvals, publishing and reporting
• Publish content on social media platforms, eDMs, blogs, newsletters, guest articles and product guides
• Create layouts in Adobe Illustrator and/or Canva for product guides, reports and brochures
• Create design elements for social media, landing pages, forms and eDMs
• Manage content calendar to support customer attraction and retention including daily social media posting and regular eDM distribution
• Coordinating webinars and basic post-production editing; adding intro and outro screens using YouTube editor

Online Advertising:

• Monitor online advertising campaigns targeting specific demographics using AdWords, Google Analytics and HubSpot Reporting
• Executing AdWords and digital marketing campaigns including key word research, strategy and reporting

Website Management:

• Website content management and maintenance of WordPress CMS
• Liaise with web design agency for support and change requests
• Execute on changes/optimizations based on website analytics and SEO knowledge
• Populate HubSpot landing pages with copy and create designs

Database Management:

• Ownership of EDM database including segmentation, data collection and the development and management of the EDM calendar and EDM delivery

Other/Projects:

• Manage client inbox by replying and/or referring enquiries to the appropriate person within the business
• Research and bookings for events and conference attendance
• Support marketing manager with technology implementation and other projects

• Degree level education in the field of Marketing, Brand Management or Public Relations
• Minimum 5 years’ experience in digital marketing
• Prior experience using HubSpot for creating workflows, eDMs, forms, landing pages, mailing lists and maintaining the HubSpot database
• Experience using design tools including Canva, Adobe Illustrator and PowerPoint
• WordPress experience an advantage
• Experienced in end-to-end management of eDMs and digital marketing campaigns
• Understanding of the relationship between the various online platforms and how to optimise them for increasing the effectiveness of online marketing
• Minimum 2 years’ experience using reporting tools including Google Analytics and SEMRush
• Experienced in providing internal weekly and monthly reports
• Highly experience managing and posting to social media channels
• Experience conducting initial research required for in blogs, whitepapers and articles
• Knowledge in brand marketing, email marketing, search engine marketing and search engine optimisation
• Up-to-date with the latest online marketing tools and best practices for online marketing and measurement; strong understanding of current online marketing concepts
• Excellent verbal and written English communication skills (Excellent public speaking ability)
• Amenable to work in the morning shift, hybrid work setup, with a permanent work location in Bonifacio Global City, Taguig City

We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.

Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.

At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.