Digital Marketing Specialist

The Digital Marketing Specialist is responsible for conducting research on services, and strategies that would provide new opportunities for furthering the Company’s online reach. This would involve WordPress content management, SEO/SEM development and management, and web content creation and design. The role requires solid knowledge in web analytics, and digital marketing, and an up-to-date knowledge and strong understanding of the latest trends and best practices in online marketing.

• The role involves digital content management through the use of WordPress, and will be responsible for integrating the existing CMS into WordPress
• Determine and monitor SEO/SEM strategies, and work with strategy, content, design, and technology teams to implement SEO strategies and ensure sites are search engine friendly
• Analyse web traffic metrics and suggest solutions to boost web presence
• Manage and provide expert advice and guidance on AdWords campaigns including key word research, strategy and reporting
• The role also involves making sure that the website and its plug-ins are running smoothly both in mobile and desktop, and will perform troubleshooting and modification should bugs come up to help achieve better user experience
• This role will also be in charge of creating email campaigns and templates, which will run on Hubspot
• Suggest and support strategic decisions based on website analytics and available sales data
• Occasionally developing, drafting and creating web content for different audiences and mediums, including company website, and social media pages
• Develop, implement and advise on best practice customer attraction and retention strategies
• Liaise with internal teams to optimize customer experience and ensure brand consistency
• Perform troubleshooting and bug fixing should problems and issues arrive
• Research products, services and current strategies to identify new opportunities
• Stay up-to-date with digital technologies developments
• Any other task/duty as directed by client/management

• Bachelor’s degree in Marketing, Business Management, or any related course, preferred
• Google Certification is an advantage
• Candidates must possess at least three (3) to five (5) years extensive work experience in the use of front and back-end WordPress, and in Search Engine Optimization (SEO)
• Strong understanding in front-end technologies such as HTML5, CSS3, JavaScript and JQuery, in PHP backend development, preferred
• Experience in mobile and desktop minification and caching, and a background in troubleshooting and bug fixing, preferred
• Experience in web application development (Games and Interactive Quizzes), an advantage
• Knowledge in Adobe Photoshop, Illustrator, InDesign, and in Hubspot and Salesforce integration, an advantage
• Proven “white hat” SEO techniques with other websites, and experience in CRM is preferred
• Experience working with pay-for-performance search products such as Google AdWords and other relevant search engine advertising tools is preferred
• Solid knowledge in web analytics programs (Google Analytics) is preferred
• Familiarity with web development technologies such as HTML, and web design, an advantage
• Hands on experience with online marketing tools and practices
• Proven success in supporting the successful execution of digital marketing campaigns and strategies
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• Must be willing to work in Bonifacio Global City, Taguig City
• Must be willing to work in the early morning shift

We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.

Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.

At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.