The Junior SEO/SEM Specialist is responsible for conducting research on services, and strategies that would provide new opportunities for furthering the Company’s online reach. This would involve content management, SEO/SEM development and management, and web content and article creation and design. The role requires solid knowledge in web analytics, and digital marketing, and an up-to-date knowledge and strong understanding of the latest trends and best practices in online marketing.
Responsibilities
Research products, services and current strategies to identify new opportunities
Update and manage company website through the use of WordPress
Determine SEO strategies, and work with strategy, content, design, and technology teams to implement SEO strategies and ensure sites are search engine friendly
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends direct and make changes to websites so they are optimized for search engines; Identify proper keywords for SEO implementation
Analyse web traffic metrics and suggest solutions to boost web presence
Manage and provide expert advice and guidance on AdWords campaigns including key word research, strategy and reporting
Suggest and support strategic decisions based on website analytics and available sales data
Occasionally developing, drafting and creating web content for different audiences and mediums, including company website, and social media pages
Develop, implement and advise on best practice customer attraction and retention strategies
Liaise with internal teams to optimize customer experience and ensure brand consistency
Perform troubleshooting and bug fixing should problems and issues arrive
Stay up-to-date with digital technologies developments
Any other task/duty as directed by client/management
Qualifications
Bachelor’s degree in Marketing, Business Management, or any related course, preferred
Google Certification is an advantage
Candidate must possess at least two (2) to three (3) years relevant work experience in the field of SEO/SEM
Proven “white hat” SEO techniques with other websites, and experience in CRM is preferred
Experience working with pay-for-performance search products such as Google AdWords and other relevant search engine advertising tools is preferred
Solid knowledge in web analytics programs (Google Analytics) is preferred
Familiarity with web development technologies such as HTML, and web design, an advantage
Hands on experience with online marketing tools and practices
Experience in writing feature articles and online content is preferred
Proven success in supporting the successful execution of digital marketing campaigns and strategies
Excellent verbal and written communication skills
Strong analytical and project management skills
Must be willing to work in as a full-time employee in Bonifacio Global City, Taguig City, Morning shift (7:00 AM – 4:00 PM; Mondays to Fridays)
Unlock Global Potential with HGS
We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.
Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.
At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.