Marketing Automation Manager

The Digital Marketing Coordinator is a senior position that supports enrollment growth for a Theological Seminary. Working closely with the Marketing & Communications Department (MARCOM), this role is responsible for deploying HubSpot campaigns to generate inbound marketing leads and nurture these leads into new and returning students.

• Establish and manage marketing automation through HubSpot
• Use automation platform(s) (eg. Zapier, Workato) to integrate Hubspot with third-party tools (eg. WordPress, Monday.com, AirTable, SONIS Student Information System)
• Develop and implement creative end-to-end digital marketing campaigns, covering email creation, acquisitions.
• Create differentiated, target student/customer-based website landing pages.
• Map and own student/customer journeys within HubSpot, creating campaigns and workflows that support them from contact acquisition through student retention
• Manage lead generation and lead nurturing analytics
• Analysis of data to report back on key insights
• Work closely with MARCOM on strategies for student acquisition and retention
• Recommend email marketing best practice with coding design and testing of email campaigns
• Conduct regular competitor analysis and market research

• Communicate effectively, both orally and in writing
• Strong digital marketing background with demonstrable experience in CRM management, ideally HubSpot
• Expertise in integrated digital marketing campaign planning
• Experience in email campaign delivery, set up, and analytics
• Analytical and data driven approach
• Experience in higher education preferred
• Experience with WordPress preferred

Knowledge & Experience

• Strong time management principles and practices
• Able to manage multiple deliverables and meet deadlines
• Able to produce clear graphics and visuals
• Applicable standards, policies and procedures within scope of role

 

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