Search Engine Optimization/Search Engine Marketing (SEO/SEM) Specialist

The Search Engine Optimization/Search Engine Marketing (SEO/SEM) Specialist is responsible for conducting research on products, services, and strategies that would provide new opportunities for furthering the Company’s online reach. This would involve SEO/SEM development and management, web content creation and design, and effective social media interaction. The role requires solid knowledge in web analytics, and digital marketing, and an up-to-date knowledge and strong understanding of the latest trends and best practices in online marketing.

• Research products, services and current strategies to identify new opportunities
• Determine SEO strategies, and work with strategy, content, design, and technology teams to implement SEO strategies and ensure sites are search engine friendly
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends direct and make changes to websites so they are optimized for search engines; Identify proper keywords for SEO implementation
• Monitor and analyse effectiveness of SEO and paid search engine advertising strategies post-launch and provide recommendations for improvement
• Analyse web traffic metrics and suggest solutions to boost web presence
• Manage and provide expert advice and guidance on AdWords campaigns including key word research, strategy and reporting
• Suggest and support strategic decisions based on website analytics and available sales data
• Occasionally developing, drafting and creating web content for different audiences and mediums, including company website, and social media pages
• Build strong clients relationships through social media interaction
• Develop, implement and advise on best practice customer attraction and retention strategies
• Liaise with internal teams to optimize customer experience and ensure brand consistency
• Stay up-to-date with digital technologies developments
• Any other task/duty as directed by client/management

• Bachelor’s degree in Marketing, Business Management, or any related course, preferred
• Google Certification is an advantage
• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Proven “white hat” SEO techniques with other websites, and experience in CRM is preferred
• Experience working with pay-for-performance search products such as Google AdWords, Facebook Ads, and other relevant search engine advertising tools is preferred
• Solid knowledge in Web analytics programs (Google Analytics and Moz Pro tools) is preferred
• Familiarity with web development technologies such as HTML, and web design is desired
• Hands on experience with online marketing tools and practices
• Proven success in supporting the successful execution of digital marketing campaigns and strategies
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• Must be willing to work in Bonifacio Global City, Taguig City

We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.

Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.

At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.