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Website Developer (Google Analytics) - US Client

Date Posted: 20-04-2023
Level: Senior Level

Under the supervision of the Director of Communications, the Website Developer is a key member of the Marketing and Communications team and works to maintain and enhance the client's website. The Website Developer will have a strong focus on user experience, SEO, and industry best practices.

Responsibilities

Website Management

 

  • Collaborate with the Director of Communications, Technology Services, and third-party vendors to ensure that the website balances security, performance, flexibility, and brand compliance.
  • Manage website content ensuring that all content (copy and media), is accurate, up-to-date, and in line with the institution’s brand and image.
  • Perform day-to-day maintenance and updates.
  • Respond to and repair website errors.
  • Scan for and fix broken links.
  • Implement directed traffic landing pages to complement advertising campaigns and other initiatives.
  • Monitor website performance and traffic, and make necessary adjustments to optimize the website’s performance.
  • Serve as a point-of-contact between internal clients, contract designers, and web hosting providers.
  • Keep abreast of the latest techniques and technologies related to website development and digital marketing.

 

Analytics & Reporting

 

  • Help monitor existing analytics (Google Analytics, Google Search Console, Google My Business, Heatmapping, Google Ads, Meta Ads Manager, Hubspot, etc.) and provide regular reports on useful data (e.g., audience demographics, customer journey results, historical usage trends, campaign results) to the Director of Communications. 
  • Track analytics and user feedback to identify areas of improvement.
  • Recommend and monitor strategies for increasing key performance metrics.

 

Additional Team Support

  • Provide additional as-needed support at the direction of the Director of Communications.

Qualifications

  • Bachelor’s degree in marketing, computer science, web development, software development, or equivalent experience.
  • 5+ years of experience in marketing, web development, or related field.
  • Highly proficient in HTML, CSS, and JavaScript.
  • Familiarity with WordPress (WordPress.org) including: child themes, user management, plugin management, custom post types and taxonomies, media management, etc.
  • Strong understanding of search engine optimization (SEO) strategies.
  • Knowledge of design and multimedia creative tools such as the Adobe Creative Cloud, Canva, YouTube or Facebook/Instagram video is a plus.
  • Proficiency in using marketing software and platforms, including: Hubspot, Google Ads, Google Analytics, Meta Ads.
  • Proven ability to develop and work with cross-functional teams and collaborate across departments.
  • Excellent organizational and problem-solving skills.
  • Excellent verbal and written communication skills.
  • Ability to work independently and as part of a team.

Unlock Global Potential with HGS

We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.
Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.
At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.

Position Overview

Experience Diversify: Your Future Simplified

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